# Invest in Nearily

**Raising $150,000 pre-seed — open now.** Coffee subscription platform for independent cafes in Russia. Closing the gap between chain-grade loyalty infrastructure and the 12,970+ independent cafes that can't access it.

HTML version: https://nearily.com/invest

## Market opportunity

- **$2.86B** — Russian coffee market, +18.7% YoY growth
- **12,970+** — independent cafes in Russia (+924 in the last year)
- **$721M** — annual coffee imports (40% higher than Turkey)
- **0** — subscription platforms purpose-built for independents before Nearily

Chain brands dominate subscription loyalty. Independents have zero access. Nearily bridges that gap.

## The challenge

**For cafes:**
- Unpredictable revenue from transactional foot traffic
- No access to subscription infrastructure
- Can't build direct customer relationships
- Technical complexity of DIY loyalty systems

**For users:**
- Rising coffee prices
- No personalized offers at independents
- Only chains offer meaningful loyalty programs
- No easy way to support local cafes

## How it works

1. **Subscribe** — User picks a subscription tier in the Nearily app
2. **Get QR code** — A unique QR code is generated for the user
3. **Visit cafe** — User visits any partner cafe in the network
4. **Scan** — The cafe scans the QR via Nearily Plus
5. **Enjoy** — Auto-detection applies the subscription or loyalty benefit

No extra hardware. Auto-tracked. Real-time data.

## Competitive advantages

- First-mover in Russia for independent-cafe subscriptions
- Zero hardware integration — works with existing cafe setup
- AI-powered personalization (Neo, built on Claude)
- Telegram-native AI assistant
- Network effect compounds with every new cafe and subscriber
- Flexible revenue model: subscriptions, promotions, analytics

## Current traction

- **5+** partner cafes live
- **1** city (Saint Petersburg)
- **Growing** active users
- **Monthly** expansion rate

## Revenue model

**Phase 1 — User subscriptions (primary, now):** monthly fee from users, revenue share to cafes per redemption
**Phase 2 — In-app promotions (post-pilot):** paid cafe placements and promoted listings
**Phase 3 — Analytics SaaS (scale):** premium data products for cafes and chains

Vision: user revenue → cafe tools → data platform economy.

## Roadmap

- **Now** — Product ready, QR tested, AI built, Telegram integrated
- **2026-03-01** — Pilot launch
- **Q3 2026** — Expansion (more cafes, Android app)
- **Q3–Q4 2026** — Analytics product for cafes
- **2027** — Multi-city scale

## Team

- **Kağan Ergovan** — Founder, full-stack developer
- **Onur Alp Erdovan** — Co-founder, business development
- **Marina Slavkova** — General Director, ООО "Почти"
- **Mustafa Ergovan** — Advisor

## Legal entities

ООО "Почти" (Russia) · Nearily Inc. (USA)

## The round

- **$150,000 USD** — pre-seed, 18 months runway
- SAFE / convertible note — terms negotiable
- Minimum check: $5,000
- Use of funds: 50% marketing & cafe acquisition · 30% engineering hires · 15% subscription billing infra · 5% legal / accounting / buffer

## Contact

- Email: hello@nearily.com
- Website: https://nearily.com/invest